A Bit About Me
My professional journey has been an adventure that's taken me across three different continents - Asia, Europe, and North America. I began my career in social media management, dedicating 2.5 years to effectively managing teams and projects in the corporate world. However, my true passion lies in writing, content creation, and content marketing, where I've thrived as a born remote worker, collaborating with clients and colleagues worldwide.
Freelancing reignited my love for content writing. The excitement of crafting impactful content, whether through blogging, article writing, creative storytelling, or digital content strategies, became my driving force. I write not just to convey a message but to move the reader, and there's no greater reward than witnessing readers engage with my work.
Outside of work, you'll find me reading non-fiction books, sharing life's moments on my blog, and actively supporting causes like feminism and mental health awareness. I am also a (mostly) dedicated Chinese learner, exploring the intricacies of the language and immersing myself in Chinese culture.
I'm currently on the lookout for full-time remote or hybrid roles in content marketing, content writing, and editing. If you're searching for someone passionate about storytelling, content strategy, and making a positive impact, let's chat and explore potential opportunities.
September 2022 - Present
Fully remote, UAE
February 2020 - May 2022
November 2021 - February 2022
Fully remote, Canada
I'm a self-employed Freelance Content Writer and Marketer, working remotely since 2022. I've published over 5 articles in reputable blogs and magazines, specialising in SEO-friendly blog posts covering various topics. My work is centred around on-page optimisation, keywords, and utilising Google Analytics for data-driven improvements. I'm proficient in Content Management Systems like Wix and WordPress and have collaborated with editors, designers, and writers to create engaging content.
As a former Leading Social Media Manager at Autotrade, I managed 5 social media accounts, prioritising content creation and copywriting. My role extended to influencer relationship management, crafting persuasive brand collaboration copy, and preparing financial reports to analyse advertising ROI. I also led a team of social media managers, actively contributed to content creation, and developed and executed content strategies that significantly enhanced brand awareness and engagement. My responsibilities included managing a corporate blog and optimising Facebook Ads for improved effectiveness.
During my time as a Marketing Analyst Intern with SchemaZone, I crafted cohesive content plans for Instagram and contributed written content to digital marketing campaigns. My work included conducting market research, writing reports on trends and competitive analysis, and analysing target markets to guide content decisions. I thrived in a fully remote, cross-cultural team environment, collaborating effectively to create impactful marketing content.
Bachelor of Business in Marketing and Management
I completed my Bachelor of Business with a double major in Marketing and Management at Murdoch University in Dubai, UAE, from 2021 to 2023. During this time, I maintained an average GPA of 3.1, earned an Academic Merit Scholarship, and excelled in various units, including Marketing and Psychology. This academic journey was complemented by my prior studies at Xian-Jiaotong Liverpool University in China, reflecting my diverse educational background.
International Baccalaureate (IB Diploma)
The British School of Beijing
My educational journey began with the International Baccalaureate (IB) Diploma at The British School of Beijing in China, where I studied from 2013 to 2018. During this time, I achieved an overall score of 31 points. I excelled in key subjects, including Mandarin Chinese, English, Literature, History, and Psychology